The initiative is part of a series of awareness-raising campaigns that Brussels government wants to use to improve air quality in the city and create an ideal environment for Brussels to become a “shared destination”.
As stated by Minister-President Rudi Vervoort, these objectives ought to be pursued by promoting all shared mobility alternatives.
All hands on deck for shared mobility
Within the launch of the campaign in February 2019 and the possibility of renewal during Mobility Week in September 2019, all institutional and socio-economic partners have been conjoinedly involved in encouraging drivers to travel in a shared manner to and from Brussels.
Reducing single occupancy vehicle use means reducing traffic-jams and increasing the quality of life in the city.
Pascal Smet, former Regional Minister of Mobility, Bruxelles
Not acting in a common effort would mean to lead Brussels and its citizens to a future of bad air quality, poor traffic efficiency and decreased road safety.
For these reasons, it is very important to involve the Federal government, as suggested by Minister Céline Fremault. The federal government can impact mobility in the Belgian capital by increasing the number of trains serving Brussels, collaborating with local public transport operator STIB and speeding up works towards the new regional light rail network RER.
Source: The Brussels Times.